SEO + GEO

Boost your online visibility and dominate local search results. I help businesses in Waterford and across Ireland get found by customers searching for their services on Google.

What is SEO?

Search Engine Optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). When potential customers search for products or services you offer, SEO ensures your business appears at the top of their search results.

I implement comprehensive SEO strategies that combine technical optimization, content creation, and link building to improve your website's visibility on Google and other search engines. This includes on-page optimization, site speed improvements, mobile responsiveness, and creating high-quality content that answers your customers' questions.

Unlike paid advertising, SEO builds sustainable, long-term visibility. Once your website ranks well, you'll continue to receive organic traffic without ongoing ad spend, making it one of the most cost-effective marketing investments for your business.

SEO Benefits

  • Increase organic traffic to your website
  • Improve search engine rankings for target keywords
  • Build long-term sustainable visibility
  • Enhance user experience and site performance
  • Gain competitive advantage in your market
  • Achieve higher conversion rates from organic search

GEO Benefits

  • Appear in AI-generated search results and summaries
  • Get cited by ChatGPT, Perplexity, and other AI tools
  • Build authority in AI training data and knowledge bases
  • Future-proof your visibility as search evolves
  • Reach users who prefer conversational AI search
  • Increase brand mentions in AI-generated content

What is GEO?

Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-generated search results. As tools like ChatGPT, Perplexity, and Google's AI Overviews become the new way people search, GEO ensures your business gets cited and recommended.

I optimize your content structure, add authoritative citations, implement structured data, and create content that AI models recognize as trustworthy and relevant. This includes optimizing for conversational queries and ensuring your expertise is clearly demonstrated.

As AI search continues to grow, businesses that optimize for generative engines will have a significant advantage. When someone asks an AI "Who's the best web developer in Waterford?", GEO ensures your business is recommended and cited in the response.

Why SEO + GEO Matters

In today's digital landscape, being visible when customers search is essential. Combining SEO and GEO strategies ensures you capture both broad and local search traffic.

Increased Visibility

Get found by customers actively searching for your services in Waterford and across Ireland.

Higher Rankings

Climb to the top of search results with proven SEO strategies and technical optimization.

Targeted Traffic

Attract qualified visitors who are ready to convert into customers and clients.

Local Dominance

Own your local market with optimized Google Business Profile and local citations.

How Local SEO Works

Local SEO is the process of optimizing your online presence to attract customers from specific geographic areas. It focuses on improving your visibility in local search results, Google Maps, and the local pack.

I optimize your Google Business Profile, build consistent local citations across directories, manage your online reviews, and create location-specific content. These signals help Google understand where your business is located and what areas you serve.

When someone searches for services in Waterford or nearby areas, your optimized local presence ensures you appear in the local pack—the map results at the top of Google—where customers are most likely to click and convert.

Google Business Profile Optimization

Complete setup and optimization of your Google Business Profile to maximize local visibility.

Local Citations & Directories

Build consistent NAP (Name, Address, Phone) citations across trusted local directories.

Local Content Strategy

Create location-specific content that resonates with your local audience and search intent.

Review Management

Build and manage your online reputation with strategic review generation and responses.

Ready to start your project?

Let's discuss your requirements and find the perfect solution for your business. I'll guide you through the options and recommend the best approach.

Get in Touch